From Póvoa de Varzim to the world
It was never in my professional plans to go so far in such a short time. What began as a local dream has become an international reality: London, Paris, New York, and Beirut… and now preparations to participate in Saudi Lifestyle Week – Fashion, Sportswear, Design.
Each achievement is a milestone that reminds me of the importance of dedication, resilience, and authenticity. What truly drives TAVARES 1922 is not just creating jewelry or silver pieces—it’s bringing to the world a heritage of over a century of Portuguese goldsmithing, made of stories, memories, and cultural identity.
Taking our brand to new markets is, for me, more than expanding commercial boundaries: it’s honoring family tradition and projecting Portugal into the world through the timeless beauty of jewelry.
The journey has barely begun, and the future promises to continue to surprise.
Carlos Tavares